In accordance with the objectives laid down in a charter and a concept, the association is pursuing its development through a number of joint actions. Its aim is to promote the rich heritage of the Lake Geneva region, the neighbouring Alps and Gruyère through a dynamic and interactive approach to the clientele, materialised by means of:
- the publication of an informative document distributed via all the selected partner sites, tourist offices, numerous hotels and other such facilities around the sites concerned.
- the implementation of specific hospitality and information actions encouraging locals and holidaymakers alike to take full advantage of their leisure and holiday time.
- the development and promotion of a Franco-Swiss tourist offer (excursions and holidays).