History

In 1994, two Swiss tourist sites, Moléson-sur-Gruyères and Le Bouveret, decided to join forces to implement a joint promotional campaign. The concept of “Léman sans Frontière” was born. Founded in 1995, the association Léman sans Frontière, which originally included 12 French and Swiss partners, expanded to 16 members in 1996. It continued to grow, reaching 27 members in 1999 and then 37 partners in 2002. At present, the association boasts 35 Franco-Swiss tourist sites around Lake Geneva.

In accordance with the objectives laid down in a charter and a concept, the association is pursuing its development through a number of joint actions. Its aim is to promote the rich heritage of the Lake Geneva region, the neighbouring Alps and Gruyère through a dynamic and interactive approach to the clientele, materialised by means of:

-          the publication of an informative document distributed via all the selected partner sites, tourist offices, numerous hotels and other such facilities around the sites concerned.

-          the implementation of specific hospitality and information actions encouraging locals and holidaymakers alike to take full advantage of their leisure and holiday time.

-          the development and promotion of a Franco-Swiss tourist offer (excursions and holidays).


To discover